Wesson's Wish

Founded by Jake & Jordan Eaves after the loss of their son Wesson Michael Eaves in 2021, Wesson’s Wish aims to fund the research necessary to find a cure for Epidermolysis Bullosa. Nicknamed ‘the butterfly disease’ due to the skin of EB warriors becoming as brittle as a butterfly’s wing, we explored the power of a butterfly through the lens of a microscopic study. The butterfly silhouette was abstracted to emulate the ‘W’ letterform and expresses a capable outlook for the serious but hopeful pursuit of finding a cure.  

Brand Identity