The Alchemy Theatre

The Alchemy Theatre is a sanctuary for storytelling that honors the human spirit, connects community, builds empathy, and expands the human experience. By offering boutique theatrical experiences in an intimate setting, the theatre draws powerful interest within a community hungry for challenging entertainment. To support the next era of growth, we reinvented the Alchemy brand with an occult-influenced identity and drew on the authentic magic of live performance. A system of modern semiotics and supernatural imagery was developed to broaden the theatre's communication channels and marketing efforts. As The Alchemy Theatre introduces a new voice to Austin’s creative community, we’re eager to see the experience become a national destination.

Brand Identity / Iconography / Collateral / Social