Sarah Cragin is an interior design consultant based in Austin, TX. Her design approach is influenced by the belief that the personalities and desires of those residing in the space should drive the ultimate essence. By leaning into her mantra of "personal over perfect", we developed an organic and lived-in identity that reflects her position in the Austin market. Featured work showcases identity and digital spreads of curated projects to underline her design thinking.
Brand Identity / Iconography / Web / Collateral