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As the fastest-growing major metropolitan area in the U.S, Austin's housing market is nothing short of slowing down. Optica is stepping in as a creative arm for sellers and realtors to deliver photography services that move at the speed of the city. In order to strategically place Optica as the go-to resource for commercial + residential photography needs, we developed an identity that extracts the key elements of photography - perspective, balance, focus, and dimension. 

Brand Identity / Iconography / Collateral

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