Njörd began as a Houston run club open to runners of all experience levels. Their mission is to foster an inclusive yet competitive environment for runners to connect with other athletes and support local underserved communities through volunteering and fundraising. The developed identity is extracted from the anatomy of the word itself, Njörd - a figure in Nordic mythology sworn to protect and rescue seafarers in distress. Hidden within the mark lies an ellipsis - signifying the brand’s theme of continuity through paying it forward.
Brand Identity / Collateral / Web / Campaign