Zinnia provides unparalleled offsites for teams looking to grow closer and cultivate deeper working relationships. They are the only software-enabled offsite planning company with an intuitive end-to-end platform that anticipates a client's needs and desires, seamlessly providing a curated and customized experience. Like the robust annual flower flourishing through cross-pollination, Zinnia enables growth by bringing teams together and sharing diverse ideas. A dynamic and typography-forward identity was developed to emphasize Zinnia's disruptive, bespoke, and high octane personality. By pairing exotic offsite visuals with common company-culture lingo, we flipped the narrative to inspire teams to reimagine the potential of their next offsite experience.
Brand Identity / Collateral / Campaign