AURA

Located in the British Virgin Islands, AURA is a first-class Lagoon 65 Sailing Catamaran with a mission to build a fleet of loyal clientele. Intentionally designed for both relaxation and adventure, this 65 ft. yacht curates an intimately luxurious experience led by three veteran crew members. While competing yachts rely solely on amenities and size, AURA's opportunity lies at the intersection of brand affinity and community. We approached the AURA identity with the objective to create an experience comparable to the way a luxury brand becomes a household name. 

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Brand Identity / Collateral