AJAX Sports Agency is a compass for collegiate athletes navigating the next steps in their athletic career. Untethered from traditional forms of representation, AJAX positions athletes for success through personalized NFL draft preparation, contract negotiations, legal representation, and financial planning. We approached the AJAX rebrand by profiling AJAX the Great - a mythological warrior renowned for his shield of defense against the Trojan army. By rebuilding the pillars of the AJAX brand, we developed a fresh visual language built on a cornerstone of defense, protection, security, and prestige.
Strategy / Brand Identity / Collateral